Create & Market A Welcoming Pet Friendly Vacation Rental

Dogs Welcome Facebook Group

Dog’s Welcome Website / Certification

Jolene’s Instagram

Jodi’s Instagram

Pet-Friendly Amenities:

  • Food dishes, water bowls
  • Pet beds
  • Dog treats / healthy
  • Dog beds
  • Extra leashes
  • Outdoor play areas (fenced yard)
  • Pooper scooper and waste bags.
  • Shaded yard with dog pool, dog water.
  • Chew Toys, snugglies
  • Swimming pool, water, ladder, skimming tool, dog floats
  • Extra towels for pets (colored towels)
  • Crates
  • Waterproof blanket for sofa or beds
  • Vacuum and enzyme cleaner for pet hair and stains.
  • First aid kit
  • Cat scratch thingy/cat toys?
  • Dog-friendly restaurants and shops
  • Emergency Vet and groomer recommendations, doggy daycare,
  • Info about nearby trails, beaches, and parks

Guest Communication and Rules

  • Be clear about pet rules. If they can’t get on the sofa, where can they hang out – pet beds? Blankets? If they sleep on the bed, they are going to sleep on the bed… you can’t stop them, so make it easier.
  • Where do they dispose of dog poop? Do you have bags?A specific trash can?
  • Pet fees – consider both options – does it cost you more money to allow pets? Does it cost you more to allow 2? Why not big dogs? Consider extra cleaning fees if there is a problem (deposit)
  • Pet communication – a letter to the dogs about rules and where they can go. (from your pet to theirs?)
  • Add a section to your guest guide and send an email out before the stay reminding them of where they can take their pet – trails, beaches, times, restaurants, parks, etc.

Marketing your dog-friendly vacation rental

Website and listing sites:

  • Optimize your listing. Use those terms pet-friendly, dog-friendly, love dogs, pets welcome, we love our dogs and we will love yours, Do keyword research.
  • Pet-friendly filter on your website. (cottage stays )
  • Add a full paragraph about your pet-friendly features to your listing description
  • Lots of photos of dogs enjoying your home and the amenities you provide. Stayed at a place because of a photo of a dog in the pool.
  • Blog posts about dog-friendly things to do. Articles about dog-friendly restaurants, hiking trails, etc.

Social Media

  • Share engaging content featuring pets enjoying your property,
  • post helpful tips for traveling with pets, and
  • engage with pet-related communities
  • Consider pet travel influencers.
  • Use pet-related hashtags on Instagram (show notes) #dogfriendlyairbnb huge, but think of smaller more specific hashtags like “#dogfriendlyaustin
  • Consider sharing photos and reels of your own pets to increase your following.
  • This can help you reach a wider audience of pet owners.
  • Ask guests to send photos and videos of their pets playing and make this a reel or highlight series.
  • Collect specific reviews from dog parents and display those on social media
  • Dog-friendly travel groups on Facebook
  • Share your love of pets with your audience.

Email marketing

  • lead magnet – dog-friendly things to do.

About the Author

Picture of Jodi Bourne

Jodi Bourne

Vacation Rental Coach

Get In Touch

Do you have a podcast idea or a topic suggestion? I'd be thrilled to hear it! You can email me at heyjodi@jodibourne.com.