Three Steps To Get Started With Email Marketing

Email marketing is one of the best ways to get more direct bookings for your vacation rentals. Email marketing not only to previous guests but also to prospective guests – your future guests. But the best way to do that is not by sending a generic “book your getaway” email. You need to be sending valuable content in the form of a regular newsletter, encouraging your subscribers to have conversations and reminding them to book.

The three steps to get started with email marketing:

  • Create A Lead Magnet (an offer on your website that you give them in exchange for their email address.)
  • Sign up for Mailchimp or Convertkit or another email marketing platform.
  • Set up automation in your email marketing platform that gives your subscribers the lead magnet you promised and welcomes them to learn more about you and your business and begins to build trust in you and your business.

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About the Author

Picture of Jodi Bourne

Jodi Bourne

Vacation Rental Coach

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Do you have a podcast idea or a topic suggestion? I'd be thrilled to hear it! You can email me at heyjodi@jodibourne.com.