Your brand promise
The key to building a successful and memorable brand. It is the promise you make to your guests, future guests, employees, community members, yourself and anyone else who comes into contact with your brand. Your mission will clearly communicate your brand’s purpose, your guest experience and how you serve your people.
Values are what you stand for.
Why should people trust you and what is important to you as a brand? Defining clear values for your brand has a few key benefits. For one, it helps give your brand structure and consistency. Secondly, and perhaps most importantly, it helps your brand connect with your target audience. People tend to naturally gravitate toward those who share similar values. The same is true for brands. And thirdly, having clear values helps you differentiate your brand from your competitors.
If you value safety, for example, then this will guide you as you buy amenities, create safety protocols, and market these safety features. Parents will appreciate this value and what you do to protect their family.
Brand Value Examples:
- Quality Time
- Animal welfare
Jodi’s Instagram @heyjodibourne
Awesome example – Instagram Post communicating a brand value