Fall Into Success: Creative Ideas for Seasonal Bookings

Welcome back to the Savvy Host Podcast, the show where I dive deep into all things vacation rentals and help you level up your hosting game. In today’s episode, titled “Creative Marketing Ideas For Seasonal Bookings,” I’m going to explore seasonal marketing and how you can make your property stand out during the upcoming fall and winter months.

Even thought it is still August, and still hot in many places around the world / country, people are already beginning to think about and buy for fall. So, it’s the perfect time to get ahead of the game and capture the attention of potential guests.

In this recording, I’ll share various strategies to enhance your listing, including adding enticing amenities, updating headlines and calls to action, and utilizing eye-catching photos and videos.

I’ll aslo show you how to optimize your presence on social media and how to incorporate your fall photos and updates into your email marketing plan. This episode is packed with tips, so grab a pumpkin spiced whatever and get ready to learn how to make your property stand out and get more bookings this fall! Get ready to become a savvy host! Let’s dive in.

Key Topics:

– Adding amenities to enhance the guest experience

– Creating a cozy atmosphere with throws and blankets

– Decorating for fall with tasteful touches

– Updating game collections for indoor entertainment

– Providing TV packages for sports enthusiasts

– Mentioning and highlighting value-added features in OTA headlines and listings

– Creative calls to action

– Taking photos and videos to update listings and social media

– Tips for capturing effective photo and video shots

– Utilizing b-roll for creating reels and TikToks

– Reaching out to previous guests via email marketing

– Black Friday ideas

SO MUCH GOODNESS!

Marketing Links & Tools For Hosts

Group Coaching Waitlist – The Savvy Host Marketing Roadmap

Coolors – Color generating tool

Instagram Action Plan – Free Audio & Workbook

Canva – Facebook Cover Collage

Transcript
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Y'all, it is hot as hell down here in Texas, and I

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know it's hot or hotter in some places. It's a 109, even for Central Texas.

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That's hot. So I haven't been outside much. I'm an outside person, and I've really

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been sad about it. So even I, a summer lover, a total summer worshiper. I'm

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looking forward to fall. I'm looking forward to Halloween. I bought fall decorations at the

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grocery store the other day. And when people start looking forward to fall and they

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start talking about pumpkin spice, and football games and sharing their photos of decorations. Now

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is the time for you to start thinking about what you can do, what changes

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you can make, to ensure that your previous guest and your future guests and the

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people who are looking at your property on the listing sites how they know what

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kind of experience they can get from you if they book from you this fall

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or winter. So stay tuned for this episode all about marketing and getting your property

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ready for fall bookings. even for Central Texas. That's hot. So I haven't been outside

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much. I'm an outside person, and I've really been sad about it. So

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even I, a summer lover, a total summer worshiper.

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I'm looking forward to fall. I'm looking forward to

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Halloween. I bought fall decorations at the grocery

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store the other day. And when people start looking

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forward to fall and they start talking about pumpkin spice,

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and football games and sharing their photos

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of decorations. Now is the time for you to start thinking about what you can

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do, what changes you can make, to ensure

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that your previous guest and your future guests and the people who

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are looking at your property on the listing sites how

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they know what kind of experience they can get from you if

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they book from you this fall or winter. So stay

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tuned for this episode all about marketing

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and getting your property ready for fall bookings.

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Hey there. You're listening to the savvy host podcast. If you're

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a vacation rental host struggling with branding, marketing,

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automations, and, well, all the things, then you're in the right

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place. I'm Jody Born, a vacation rental coat, marketing

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strategists and a guest at more than 50 vacation rentals

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and counting. And I'm excited to open the door to my office

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share practical tips, tools, and strategies that will help

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you differentiate your property, attract more bookings, and

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create raving fans So if you're ready to become a

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savvy host, let's hang out. There is a

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reason that stores start decorating for fall

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and for other seasonal holidays for Christmas and for

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winter and for spring break and beach season. There's a

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reason for that. it's subliminal messaging. It makes people

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realize that it's coming. It makes people anticipate. It makes

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them spend more time shopping and thinking and

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any. It works for all sorts of retail, and you can do that

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too. You can do that with your listing. You can do that by

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the images and videos that you're sharing, the words that you're

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using. I'm gonna go through several different things you can do to make

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them stand out as different and more marketable. I'm gonna talk

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about amenities that you can add or update headlines and

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calls to action. photos and video ideas, email

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marketing ideas, and ways you can optimize your social

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media. So I've got a lot going on in this episode. I'm gonna get right

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to it. Everybody, it seems, has a coffee bar now

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or some sort of coffee station, live in it up

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and get it ready for fall. Show some flavored coffees, several

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different varieties of hot cocoa, a variety of teas. Get an

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electric tea kettle. Maybe get some apple cider

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and add those yummy delicious creamer, Irish cream, and a

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pumpkin spice. Get all that together, near your coffee

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pot, and make it look like a special thing. Just

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having a coffee pot and a and a Keurig side by side on

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a kitchen cabinet. That's great. Those are amenities that everybody wants

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to have, but it super easy just to add a little bit of

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flair by providing a few extras, and it doesn't have to cost

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that much. You might wanna also consider adding a small coffee

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bar upstairs or downstairs, depending on where your kitchen

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is. We stayed at a property last summer, and my parents were on the

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bottom floor, but the the kid and dining area and living

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area were on the the 2nd floor, and they had a coffee bar

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right outside of my parents bedroom just curate with all the

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different coffees and things. It was great for my parents who could get up in

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the morning, get their coffee, go out in their balcony right there at their

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bedroom, if you have a property where you have an upstairs and a downstairs, it's

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a good idea to add coffee bar where people can

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enjoy their coffee away from the rest of the group.

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Another thing you can do is get cozy, throws,

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and stage them around your house on the sofa, on the beds,

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people when they see those throws, it automatically makes them think

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of cuddling and being cozy. It's just subliminal

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messaging. If you have fire pit outside. Get some of those

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big warm Mexican blankets and lay those out over the

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chairs. You might also want to think about updating

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your game collection. In the fall, the the days

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get a shorter obviously, it gets dark outside and

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families start thinking about things that they can do inside.

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Games are so much fun, but think beyond just

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a monopoly board. I've been to so many places that all they have is like

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monopoly and scrabble. Think about some games that people can play

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together out on the lawn, but also maybe could bring inside

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the large dice, jinga, the big connect for

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Be sure and get footballs and get the nerve footballs and

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regular football. The point is you're gonna get these things, and you're

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gonna take pictures and the video Don't just get them and forget about them

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and stick them in a corner. The purpose of every all of these

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amenities that I'm telling you about is you wanna get them so that you

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can market them. Another thing that you can do that I personally love

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if you have a place where people can get together and watch the

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games, watch sports, is get ESPN, get

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the NFL Sunday ticket, get some of the college

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channels, like the SEC channel, depending on where you

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are. If your target market is families,

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Then I guarantee you that somebody in that family wants

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to watch a football game this fall while they're staying at your property.

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So show them how they can do that. If you have large TVs,

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it's a great opportunity to put a picture of a football game on the large

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TV. Then when you have all these done, you want to

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mention and you wanna add value to the

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people who may potentially book your home. You wanna mention

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that you have 10 different varieties of teas, several of the

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creamer's or apple cider. Maybe you wanna mention that

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you give free firewood. for the fireplace and the fire

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pit. Maybe you have fresh eggs, maybe wine

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tasting coupons. You wanna make sure that all of that value

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is is mentioned in the headlines in the listing descriptions.

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One thing you wanna do is you want to decorate for fall

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depending on where you are, what kind of decorations you wanna do. Maybe that's

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just a nice wreath with a little bit of fall, decor, in the entryway.

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You can go all out. Hey bales or whatever pumpkins everywhere. You

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don't wanna go crazy crazy. You want to be tasteful. Check

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out a few things on Pinterest if you need help. The key to all of

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this is to get photos and get videos. You

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want photos to update your listing You want to

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update your website. You want to update your social media

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videos on social media in your Facebook and Instagram

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stories just reels for your Instagram. If you

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haven't done that yet, you really need to start thinking about how you can use

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video better. because it is really becoming

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essential to standing out, walk through your property

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very slowly with your phone camera. You want

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landscape view. That's the long view, but you also want

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plenty of up and down the portrait views. You wanna walk

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through slowly. Take shorter clips. 30

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second clips. Take a clip of you coming into the entryway

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of the proper and seeing your fall wreath on the door and the

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door opening. Maybe take a video's, the sofa

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with the new throws on it or a fire in the fireplace

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or in the fire pit. Think about 20 second, 30 second

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clip rather than long videos. This is called b

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roll. What that means, this is just footage that you're going to

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use over and over again in little clips. Then you

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can talk over it when you're sharing the clips. So when you create

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a reel in Instagram or a TikTok, you can create

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it and then talk over this background video. When

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you're recording, you wanna move things around a bit, like, You may have

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a throw across a a couch. Then maybe you have

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it across as the the end of the armchair. Think about

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things like that. Be sure and turn lamps on

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and off, show the different views shows that what

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it looks like in sunset in the daytime, in the nighttime,

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romantic bedroom shots. All of these things, you may even

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think about having people there at the extras

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ask a friend to come over and act out some of your ideas. Maybe

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have somebody in the rocking chair on the porch. Kids playing in the

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yard with the football, a a group of couples gathered

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around the fire pit. A family playing a board game at the table.

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Dogs running in the yard or sleeping in the sun. There's so many

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opportunities for some great videos. If you're in an area where it's raining

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and that's part of that cozy feel, take a video of the rain or

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the snow falling outside of a large window. Maybe you have a

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book and a mug in front of the fireplace or

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on the corner in a on a side table. Fall leaves on the

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trees. If you're a view, it includes any changing leaf

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color, you definitely want those photos. Maybe it's from the

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balcony. Maybe it's just from big picture window, whatever that

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is. Maybe show stacks of firewood on the snowy front

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porch, and this is a great way to show off your hospitality.

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you're sharing with people. If you've checked into my

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Instagram action plan, I talk about sharing your

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hospitality on Instagram quite a bit in that. So this is a good

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opportunity to take these videos and share them on

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Instagram, share them on Facebook, Share them in

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your email marketing and put some of these, like I said, take big

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photos too, create a shot list, flip through, do some

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research on Pinterest, do some research on Instagram, and you can get ideas,

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and you can create the shot list of what you want. And it I know

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this sounds a little intimidating if you've never done it before, but I

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promise if you just start looking at what other people are doing,

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look at interior designers. those are the kind of people that

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you can look at what they're doing, and you can see how they do it.

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Then go to Airbnb and VRB Facebook YouTube channel, they

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are really good at advertising. So one thing you

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definitely want to do is change out your headlines on your

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OTA listings It's crazy to me that people don't change out

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their headlines seasonally. You need to

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be sure that in your headlines, you talk about how close you are to

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the hacking you wanna focus on fall events is that if you're in a

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football town or concerts that are coming up, you can change out your

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headline daily, weekly, go in there and

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make changes. Maybe a headline would be watch the game

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on our 72 in TV. Enjoy downtown Austin in

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the off season. Empty beaches are here. Visit and explore our empty

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beaches. Our fireplaces waiting for your family movie night.

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add value, mention free firewood and firepit,

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or, discounted lift tickets. Anything that you

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could add to your headline that is different from your competition. Go

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look at your competition. Think of how you can be different. What is

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your differentiator? and put that in your headlines and

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make some noise with your headlines. You can also, in your

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headlines, remind people that your booking.

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So if you can say booking for the holidays,

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booking for ski season, that plants this

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idea in people's heads that you're already

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looking. They better make a decision. My husband and I are looking for

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a place in Caddo Lake in Northeast Texas where he grew up, we're

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gonna go fishing, and we're going to a family reunion in October. And

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we've been looking at properties already And we found a property

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that we love, and the very first line of their listing

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description, not their headline, but the listing description

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says, we book quickly. Take

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advantage if your dates are That's in the first line of their

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listing description. If that had not been in their listing description that they book

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up, then I we wouldn't have contacted them right

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away. We would've just put it in in our wish list. We just would've taken

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note of it. So those things definitely work. Now you have to

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back it up. You have to They have to click on your calendar and see

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that maybe you do have some bookings already, but it's a good just

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a good idea of something that you can do to add that subliminal

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messaging that you that fall is a great season for

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you. Don't let them think that just because it's a off season,

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that they don't have to take action. Now own your social media.

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What can you do to optimize for the season.

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I already talked about videos and creating reels. Other things that you

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can do, like on Facebook, change out your cover

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photo. That's the big image that goes at top of your Facebook

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page. You can share autumn highlights. If you go into

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Canva, there's a whole bunch of different templates, that will you can use

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to share multiple views, multiple photos. You

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wanna be sure that you're sharing your property's USP. That's your

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differentiator In Facebook, create a new photo album.

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So go into Facebook, click on photos, click on create

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album, and create an album just of fall photos.

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Everybody that follows you will see that you have this new album. Photo

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albums get a lot of views, and then you can continually share

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that You can pin it to the top of your page. You can share

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it in other ways. So what that means is if it's pinned and if

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somebody comes to your Facebook page, it's the first thing that they're gonna see at

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the top if you have your page optimized for that. Use fall

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colored background images be subtle. You don't wanna go all

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out with orange and everything. You don't wanna go

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crazy, but you can go into

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Canva. Go into some of the apps. There's one that I really

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love called Coolers. I'll put it in the show notes. You can go into that,

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and you can deepen your color scheme. just a little

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bit. So, again, you've got that subliminal messaging in your

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imagery. Now on Instagram, you want to also

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just start sharing all of your reels that you're

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creating with your b roll video. You wanna do stories where

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you're talking about the things to do in the fall. You can

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also start doing, like, an itinerary, like,

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maybe every Monday you're sharing, but your favorite fall

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hike. You're sharing the football calendar and which dates you still have

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available for football and reminding people about your big screen TV.

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Share holiday happenings? share ideas for

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things for people to do in the winter or in the fall. If it's

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cooler, there's lots that you can do with your social media to

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get people in the mood for fall. Follow some of the bigger

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accounts and see what they're doing. If you are marketing to your

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previous guests, via email. If you have

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Mailchimp or Convertkit, this is a great opportunity,

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especially if you've updated your amenities or your decor

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gotten some new photos. This is a great opportunity for you to share

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that in your email. Share that you now

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have. a coffee bar in the downstairs area or or that you've

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added firewood as part of your amenities package or that

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you now have cozy blankets by the fire pit.

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Whatever it is. Think about what you've added. Think about how

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you've upgraded. And that's a great reason to send an

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email to all of your previous guests and let them know you've got

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a new experience. or just remind them of

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what's going on in fall. Another thing you might wanna think about doing in

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your email marketing is to have a

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Black Friday sale or an end of season

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sale. I know you may not wanna give counts, but if you're hurting for

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bookings or if you're worried about your calendar not filling up,

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there's no reason. Everybody else is having a Black Friday

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sale. There's no reason that you shouldn't. Everybody

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else has clearance sales. There's no reason that you

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can't do that. A clearance sale would be if you have fill in

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dates. So a clearance sale would be, let's say

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you're October is already booked, but you're trying to fill

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in 1 weekend. Send out an email.

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Whatever your booking window is, if it's 3 weeks away,

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send out an email 2 weeks away, and just say fall

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clearance or or last minute getaway discount.

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something that encourages people to open up the email and

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see what it is. When I have done this with clients in the past, What

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we've done is picked several dates over the

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coming couple of months and highlighted those particular

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dates and then found something nearby that there was to

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do. The art festival's coming up, and we have

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3 dates during the week. You can book now

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for 20% off. Maybe your Black Friday sale could

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be the same. You could sell your fall dates, your, winter

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dates, or You could just say book now and

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save over next summer because we're gonna be raising our prices

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next summer. And so now is your opportunity to go ahead

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and book in May June. And remember, you can have blackout

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dates when you send these emails out. You don't have to open up

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your 4th July at the same rate it is this year. Just have it. Show

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it as already being booked, or you can just say it's not good for

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holidays, or it's not good for certain weeks. There's blackout dates, whatever it

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is. If you're still relying on OTA bookings,

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the most important thing that you can do is change out your

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photos to showcase either new amenities

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or to showcase the fall, the feelings of fall, the fall

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decor or the fall views, or anything that gives

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people that cozy feeling. Change out your headline,

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change out the first, like, little snippet. The first couple

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of sentence, be sure and update with why they should stay with you

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while they should choose you this fall. Remind

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them or just be sure and add all of your new amenities

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or the upgrades and updates you've made. Then in

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the location details, you may wanna talk about some of the

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upcoming fall and season events that you're

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nearby or that are happening in your area,

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that's in your OTA listing description. On your

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website, if you have a lot of website traffic, it's just as important

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to change out your photo album, change to

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a selection of fall themed photos. If you have an entire photo

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gallery of fall themed, I wouldn't use it all in

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your listing because you still want people who are thinking about winter or thinking

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about next summer to to see what it looks like

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then, but you do want to update a good portion

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of your folk. If you understand SEO, then you may wanna think

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about changing out your meta description on Google I'm not

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gonna go through what all of that means. You either understand it or you

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don't. It's your meta description should be a call to action, and

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you can change that out seasonally. Your action item,

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if you're still here with me, look at your event calendar for the next

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4 months, and anything that is coming

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up, start marketing those now.

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Maybe you even shared the entire calendar on your website.

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create a graphic for Instagram. Your carousel post

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is a different date for a different event and then talk about how they

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can book with you by clicking the link in your profile.

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Start talking about those things now. Christmas light displays.

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school breaks, what's going on, shopping concerts,

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football games, festivals, oktoberfest,

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Wine Festivals, seasonal hiking trails, sees

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anything seasonal that gets people in the mood. Start talking

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about that on your social media today. 2nd action

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item is if you're emailing previous guests, then

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send an email and let them know why they should book with you this fall.

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and let them know of any updates that you've made or are planning to

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make to your property so that they will have an amazing fall

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getaway. And then 3rd action item, I've gone over it. Change out your

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listing photos and update your headline and description as

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soon as possible. Another action item is you can

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sign up for my live group. It's all about

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marketing strategy, destination, marketing, I'm giving

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you lots of tips and ideas, but how do you put

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things together so that's an actual cohesive

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marketing plan. I've done this several times. I believe this will be

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my 5th or 6th time that I've done this group

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coaching. You can join the wait list jodieborn.comback/waitlist.

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That'll be in the show notes as well. I would love to have you join

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me for this It's gonna start in October. It lasts 6

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full months. You get group lessons, support, videos.

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It's a lot of fun. You'll be in a group with all the same people.

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So you get to know other hosts and where they are and the

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struggles that they're facing. You'll get to see what they're doing. I give

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feedback on all the homework, and we really become

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a group that's focused on up leveling

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your marketing. So I would love to see you here. That's it for today. I

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hope you enjoyed this. I hope you put some of this into place. Email me

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or send me a DM. or tag me on Instagram.

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If you make any of these changes, I would so love to see what you're

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doing, what changes you've made, if I've sparked any ideas, helped

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you in any way. I would love if you could also leave a review for

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this podcast because I have gotten a few reviews

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and I got a negative one last week, and it broke my little

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heart. And the positive reviews make me so happy, like,

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ecstatic. I called my husband. I'm so excited So if you have

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positive words to say, please share them. And if you have

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negative words to say, well, you can just KMA if you know

About the Author

Picture of Jodi Bourne

Jodi Bourne

Vacation Rental Coach

Get In Touch

Do you have a podcast idea or a topic suggestion? I'd be thrilled to hear it! You can email me at heyjodi@jodibourne.com.